Dec. 21, 2015 – Los Angeles – Gathr Films today announced Max Katz has been promoted to CTO. Katz brings nearly two decades of professional development experience to Gathr. With a world-class client list including giants like DirecTV, Disney and IBM as well as a host of Los Angeles-area startups, he has been successful in building and scaling technology solutions and teams at all stages of the business cycle. In his first month at Gathr, he cut IT infrastructure costs by more than half, and has since succeeded in conceiving and executing a broad range of business process automation, tracking and analytics initiatives with a focus on improving Gathr’s scalability. He has also increased booking automation – 43% of Gathr screening requests now go live automatically.
“With a year under his belt, Max now has a vast understanding of our tech, our business needs and priorities, and the tech road-map and cost/benefit necessary to pursue them,” said Scott Glosserman, Gathr Films Founder and CEO. “As Max has become instrumental in this decision-making process it’s high time we acknowledge his responsibilities with the appropriate title.”
Gathr Films is a technology-based specialty theatrical distributor focusing on documentaries and issues-oriented films. Gathr pioneered Theatrical On Demand® in 2011. TOD screenings harness organic demand – screenings occur when when a minimum number of people reserve tickets in advance for a screening request. The company works with more than 3,000 theaters across all the major theater chains including Regal, AMC, Carmike, Cinemark, Marcus, and Wehrenberg. The company implements a double bottom line strategy. Gathr uses political-style grassroots coalition-building to target decentralized communities to galvanize their supporters and communities around social impact and political action. Gathr also works with some of the largest and most prestigious brands and organizations to build national coalitions with our films including Unicef, UN Foundation, Just Label It, Faces and Voices of Recovery, and National Association of Social Workers. Films distributed through TOD include Girl Rising (4th highest grossing documentary of 2013), Awake: The Life of Yogananda ($1.4 million in revenue), Beyond the Mask (700+ screenings), The Square (2014 Oscar® nominee), The Tale of the Princess Kaguya (2015 Oscar® nominee) and The Anonymous People (200+ screenings). Current films include Consumed, Frame by Frame, Finding Jen’s Voice, Life in A Walk, Milk, and The Prophet. Gathr Films is located in Los Angeles, New York City, and Washington DC. www.gathr.us
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